Year
Overview
BitApple is a Web3 protocol that wraps tokens into ab-NFTs, enables new asset launches with IP integration, supports trading via a marketplace using ERC-721, and offers staking with dual rewards. It also optimizes swaps through DEX integration, aiming to activate liquidity from centralized exchanges and connect with global IPs.
Industry
Web3
Service
UI / UX Design
Digital Design
Brand Identity
Duration
8 month
The Challenge
BitApple was building a Web3 platform with features like token wrapping, staking, and NFT launches, but the experience felt overwhelming for users. The complexity of the product made it hard to navigate, and the visual design didn’t fully reflect its futuristic and trustworthy vision. We needed a clear, user-friendly interface to help users understand the product and feel confident using it.
Understanding user needs
I want to know what my targeted users wanted, needed and expected when it comes to a web3 marketplace.
Interview questions
General User Experience Questions
What do you primarily use the platform for?
How often do you use the platform, and for what specific tasks?
Can you describe your overall experience using the platform?
What do you like most about the platform?
What frustrates you the most about the platform?
Navigation & Usability
Have you ever struggled to find a specific feature or section? If yes, which one?
Is there any part of the platform that feels confusing or unintuitive?
Do you feel the platform provides enough guidance for new users?
If you could change one thing about the navigation, what would it be?
Asset Wrapping
Have you tried wrapping assets on the platform? If yes, what was the experience like?
Did you encounter any challenges or confusion during the asset wrapping process?
What would make the wrapping process easier or more efficient for you?
Do you feel you have enough information or feedback during the wrapping process?
Comparative Feedback
Have you used other platforms for similar tasks? How does this platform compare?
What features or experiences from other platforms do you think we should incorporate?
What makes you choose our platform over competitors (or vice versa)?
Future Enhancements
What features or improvements would you like to see added to the platform?
Do you have any suggestions for how we can better meet your needs?
How can we make the platform more enjoyable or valuable for you?
If you were designing this platform, what would you prioritize?
